Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Fill out contact or enquiry forms (name, email, phone number, website URL, message content)
• Subscribe to our newsletter or email communications (name, email address)
• Purchase our services (billing name, billing address, payment card details processed via Stripe)
• Book a consultation call (name, email, company, time zone)
• Communicate with us via email or live chat

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage, including:

• Log data: IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visit, time spent on pages
• Cookies and tracking technologies: We use cookies, web beacons, and similar technologies (see our Cookie Policy)
• Analytics data: Collected via Google Analytics 4 (GA4) — anonymised usage data including session duration, bounce rate, traffic sources

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Google Search Console and Google Analytics (website performance data)
• Payment processors (Stripe, PayPal) — we receive transaction confirmations but do not store full payment card details
• Social media platforms when you interact with our accounts

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage our services: Delivering SEO services you've engaged us for, managing your account, and providing client support
• To communicate with you: Responding to enquiries, sending service updates, monthly reports, and support communications
• To process transactions: Billing for services, processing payments, issuing invoices and receipts
• To send marketing communications: Sending newsletters, SEO tips, and promotional offers (only with your consent; you may unsubscribe at any time)
• To improve our website and services: Analysing usage patterns, conducting A/B tests, and enhancing user experience
• To comply with legal obligations: Meeting regulatory requirements, responding to lawful requests from public authorities
• To prevent fraud and ensure security: Detecting, preventing, and addressing technical issues and fraudulent activity

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom (UK), we process your personal data on the following legal bases:

• Contract performance: Processing necessary to fulfil a contract with you (service delivery, billing)
• Legitimate interests: Improving our services, direct marketing to existing clients, fraud prevention
• Consent: Marketing emails and non-essential cookies (you can withdraw consent at any time)
• Legal obligation: Compliance with applicable laws and regulations

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: Companies that help us operate our business, including Stripe (payment processing), Mailchimp (email marketing), Intercom (customer support), Google Analytics (analytics). All are bound by confidentiality agreements.
• Professional advisors: Lawyers, accountants, and auditors in connection with our legal and compliance obligations
• Business transfers: If fbxmedia is acquired or merges with another company, your information may be transferred as part of that transaction
• Legal requirements: When required to do so by law, court order, or governmental authority

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law:

• Client account data: Retained for the duration of the client relationship and for 7 years thereafter for accounting and legal purposes
• Marketing data: Retained until you unsubscribe or request deletion
• Website analytics: Retained for 26 months (Google Analytics default)
• Contact form submissions: Retained for 2 years from date of submission

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, commonly used format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw marketing consent at any time (without affecting previous processing)

For California residents: You have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt-out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us at: privacy@fbxmedia.com

7. Cookies

We use cookies and similar tracking technologies. For detailed information about the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

8. International Data Transfers

fbxmedia is based in the United States. If you access our site from within the EEA or UK, your data will be transferred to and processed in the United States. We ensure appropriate safeguards are in place (including Standard Contractual Clauses) where required by applicable law.

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, regular security audits, and staff training. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete the information.

11. Links to Third-Party Websites

Our website may contain links to third-party websites. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of any site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

• Email: privacy@fbxmedia.com
• Post: fbxmedia Ltd, Attn: Data Protection, 300 Delaware Ave, Suite 210, Wilmington, DE 19801, USA
• Response time: We will respond to all requests within 30 days

For EEA/UK residents: You also have the right to lodge a complaint with your local data protection authority.